fitphone.ai
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Our heritage

We started on the phones.

FitPhoneAI didn’t start as software. It started as a human call centre for fitness studios, five years of real conversations with real leads. The AI inherits everything those calls taught us.

Hear it for yourself → Read the story
20,000+
real calls trained on
5 yrs
on real fitness phones
est. 2020
UK-built
the story

What five years on the phones taught us.

We ran a traditional call centre in the fitness industry, calling new leads, answering enquiries, booking people in. Day after day, thousands of conversations.

We learned the rhythm of these calls: how a studio lead actually talks, the questions they ask, the objections that come up, the moments that turn an enquiry into a member. We learned that speed wins, that tone matters, and that the best time to reach someone is almost always when you’re busiest.

So we taught all of it to the AI. Not a generic voice bot, an agent trained on more than 20,000 real fitness sales calls, built to sound like it actually knows your world.

20,000+
real calls trained on
5 yrs
running a fitness call centre
UK
built & based
why it’s different

Most AI voice tools started as software. We started on the phones.

That’s the moat. Anyone can wire up a voice model, but the difference between a call that books a member and one that gets hung up on is everything we spent five years learning. Proof over promise: real numbers, real calls, a real heritage.

from the founder · draft

We didn’t build an AI and look for somewhere to use it. We spent five years on the phones, then built the AI we wished we’d had.

, John, founder, FitPhoneAI
real calls library

Hear the difference for yourself.

Don’t take our word for it, listen to our agents. A fuller library of real, anonymised call samples is on the way.

Listen to the agents
Lucy, Charlie & Frankie, voice samples.
See it in action
How First Contact AI works a new lead.
the company

Built & based in the UK.

FitPhoneAI is built and operated by Fitness Industry Sales Ltd, a UK company. Today we run the comms layer for fitness & wellness studios, First Contact AI for outbound, Receptionist AI for inbound, and WhatsApp AI for messaging.

Beyond the phones, the same intelligence powers Cockpit and StudioCrew, the full operations layer for your studio.

Press & partnerships: [email protected].

Proven by humans. Delivered by AI.

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